01
Product & Design
Apparel design and graphics from concept to production-ready. Headwear, jerseys, wovens, bottoms, outerwear, and accessories, all designed with the factory in mind from the first sketch.
San Clemente, CA · Apparel Design · Product Development · Operations · Since 1994
Apparel Design. Operational Reality. One Partner.
Alex De La Pena brings 30+ years of apparel design, product development, and operational leadership to brands that need more than a designer.
30+years in apparel
2×brand co-founder
4×SIMA nominated
So. Calif. Jersey · FMF Racing · Reimagined Classic
About
Thirty Years.
One Discipline.
I co-founded Ezekiel Clothing in 1994, one of the pioneer action sports brands to take the skate, snow, and surf apparel business seriously and succeed. Since then I've led product at Element Skateboards, co-founded MADA INC. (4x SIMA Breakthrough Brand of the Year), and spent the last decade running the full apparel division at FMF Racing: design, development, production, and team.
Through Bowie Projects, I work with brands that need senior apparel leadership without the cost of a full-time hire. I can own the product side, build the operational process, or step into both.
Based in San Clemente. I work with action sports, moto, outdoor, and lifestyle brands that know what they want to build and need someone who can actually build it.
The Difference
Most brands hire a designer.
The ones that scale hire someone who can do the design, manage the development, and run the operation behind it.
What I Do
Design is where it starts.
Operations are where it ships.
02
Development & Operations
Thirty years of vendor relationships and factory knowledge, applied to your timeline and margin. From sourcing to QC to seasonal merchandising. I run the operation.
03
Brand & Creative Direction
The creative layer that makes the product land. Campaign shoots, catalog, brand identity, and the visual system that connects product to market. For brands that need it, this extends into Shopify builds and Amazon channel maintenance as part of owning the full product-to-market cycle.
Selected Work
FMF Racing and
past collaborations.
Apparel
So. Calif. Jersey
FMF Racing
So. Calif. Cycling Kit
FMF Racing
Headwear
All Gas No Brakes Snapback
FMF Racing
One Nation Under Throttle
FMF Racing
American Moto Snapback
FMF Racing
Accessories
Full Time Fun Havers Socks
FMF Racing
Factory Fast Crew Socks
FMF Racing
Checkered Backpack
FMF Racing
Technical Documentation
Production-ready tech packs, spec sheets, and BOM built to factory standards. Available under NDA upon inquiry.
Engagements
Available for fractional or project-based work. Remote and on-site.
1997 · Blond Outerwear
Oasis - Noel Gallagher.
A #1 Single.
A Parka I Designed.
In 1997, while running design at Blond Outerwear, Ezekiel's snowboard sister brand, I designed a parka that Noel Gallagher wore throughout the recording and press campaign for "D'You Know What I Mean?", Oasis's first single in two years.
Oasis press sessions, 1997 · Personal archive
The single debuted at #1 in the UK. The parka appeared across press photographs, TV appearances, and the cover of the LP.
It's a strange credential. It's thirty years old. But it tells you something about how far a well-designed product can travel when the work is right.
Experience
Brands & Collaborations
FMF Racing
Running the full apparel, headwear, and accessories division. Design through production through commerce.
Apparel Division LeadCurrent
MADA INC.
Surf and skate apparel brand earning four SIMA Breakthrough Brand of the Year nominations.
Co-Founder4x SIMA nominated
Element Skateboards
Senior design leadership for one of the most recognized names in skateboarding apparel.
Product Design DirectorBlond Outerwear
Snowboard outerwear brand under the Ezekiel umbrella. Design work worn by Noel Gallagher at #1 in the UK.
Design & DevelopmentEzekiel Outerwear Brand
Ezekiel Clothing
One of the pioneer action sports brands to take skate, snow, and surf apparel seriously and succeed.
Co-Founder1994
Work With Me
Senior apparel leadership, without the full-time hire.
If you're building an apparel brand and need senior-level support, product, operations, commerce, or all three, reach out. I work with a small number of clients at a time. The first conversation is always direct and always free.
Based in San Clemente, CA. Available for remote and on-site engagements. Response within one business day.